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The P.L.A.N. Project

The Proven Strategy & Complete Roadmap Which Shows You How To Connect And Attract Your Ideal Audience Online Fast

......Even if You Think You've Tried Everything

Hey friend,

 

Welcome to this little corner of the internet!

 

I value your time and our relationship, so I will just get straight to the point.

 

The fact that you are on this page means that you are interested and curious to know more about the P.L.A.N. Project.

 

You've obviously come with questions, and perhaps skepticism. That's normal. I'm here to provide the answers

 

Whether or not I can 100% help you reach your goals, we don't know yet.

 

Let's handle that first!

  • You're currently facing one or more of these issues in your business:

    • Are you going around in circles with your digital strategy because you don't know where to begin?
    • Are you struggling to put the pieces of the puzzle together because you have no clear plan of what to focus on?
    • Are you overwhelmed by "shiny object syndrome" and constantly chase little bits of information and it's not getting results?
    • Have you already put in the work and created a strategy, but you are just not seeing the results coming in?
    • Are you following what you see others doing and trying to be everything to everyone leaving you exhausted with the struggle of trying to keep it consistent?

  • You have one or more of these goals, but you aren't hitting them:

    • Consistent leads in your business from an audience who are aligned with your message.
    • Automated systems which nurture leads into paying customers to enable you to work smarter and not be glued to your desk for 14 hours a day.
    • Increased revenue as a result of your positioning as the first choice to provide the solution to your audiences' problem.
    • A business that gives you more time, money and freedom to do the things you love

Do you identify with any of the goals or issues above?

If YES, you should keep reading. But let's make sure that we clear things up...Who is this for?

  • You have a genuine solution that has a need in your market. But you need to get eyes on it.

  • You've had enough of trying to figure it all out on your own and you are serious about growing your business.

  • You want to create systems, stability and structure in your business

  • You want to make an impact with your community and turn browsers into buyers

  • You want marketing to be easy and fun in your business

  • If you're sick of spending hours trawling the internet and want to connect with your audience online. Fast!

Allow me to introduce myself...

Hi, I'm Sheryl Jefferson.

 

I'm a Facebook & Instagram strategist, ad agency owner and Facebook Partner.

 

The point of difference with my services is I always point my clients towards their overall business goals and profit.

 

I'm the one clients come to because every strategy implemented is intentionally designed to generate ROI. The results of my clients speak for themselves.

 

We don't do cookie-cutter manufacturing here!

 

From my years of experience working with one of the biggest global retailers who were one of the first to create strategies designed to make them stand apart and compel audiences to buy, I've been able to adapt my learning and experiences and share with a select few. And they have been able to celebrate huge successes.

 

I believe in empowering them to win big.

 

But that was not always the case. Let me explain.

 

At the start of my journey, I was "busy" and overwhelmed and at breaking point.

 

Blame the Entrepreneur Creative Brain; I was always chasing so many different things at once, certain each time I was going to "make it".

 

What actually happened is that I got burnt-out, and a life-changing personal situation made me have to face up to facts.

 

I had a choice. I could either become a victim to the hand which I was dealt or regain control by finally taking the right actions in my business.

 

I stopped comparing myself to others and started to concentrate on what I was doing instead.

 

I got focused on my goals and the areas of my business which needed attention.

 

And for the first time I was committed to following through with my actions. I ditched the bad habits which were holding me back and replaced them with new ones which saw me gain momentum.

 

Since then, amazing things have happened in my business, far more than I anticipated.

  • I speak live on stages at digital events and online at virtual events as a recognised leader in my field

  • I've been able to start and grow a successful agency which is recognised as a Facebook Partner.

  • I attract and bring on board the most incredible clients and have worked and consulted with some of the worlds biggest brands including BMW, Cath Kidson, Ebay, Zazzle, Jigsaw UK and Australia Facebook and Ohmme

  • I've unapologetically shared my expertise to help my clients achieve strategic growth (up to 6 figures per month) with Facebook ads

 

I've simply laid down the foundations which enabled me to stay focused and committed to success and reaching my goals.

 

All this while being a busy mum of 3 crazy kids!

 

And you can do it too. If you had the same foundations and made a commitment to your dreams, your business can scale to unlimited success sooner than you think

 

Imagine having these systems in place within 12 weeks:

 

  • Crystal clear clarity on who you are, who you serve and the solutions you offer so you can confidently position yourself as THE best choice for your audience

  • Create a traffic plan with a combination of free and paid traffic building activities to grow your community

  • Build a solid content plan and social media plan so you beat the stress and overwhelm of feeling stuck and you create your messages with ease

  • Growing Know-Like-Trust with your audience as you remain consistent in showing up, leading as YOU (not an imposter)

  • Understand how to implement and execute opt-ins and email marketing which leads your audience seamlessly into your offers

    Introducing

    THE implementation program to build, grow and scale your marketing strategy

    to support your desired business and lifestyle.

    All good things start With a P.L.A.N!

    So, what exactly is P.L.A.N? It's made up of 4 fundamental pillars. Let's take a look:

     

    P- Purpose

    Who YOU are and WHO you serve and being recognised as an expert in what you do

     

    L- Leads

    The strategy on How to seek your audience in less time and how to grow your following with advanced techniques.

    A - Action

    Building your content plan, you will know by day what messages you need to share and aligning it with your offers so you know what to offer and when.

     

    N - Nurture

    Growing your "Know-Like-Trust" factor with your audience, getting consistent with your content. And we even get fancy with funnels!

     

    "I learnt so much with the P.L.A.N. Project. It's really like having your business and systems in a box!"

    - Janette M.

    Can P.L.A.N. Help You?

    It's the same old story I hear often: marketing in your business feels like another full time job in itself leaving you no time to work on your own business.

    Insanity! With a solid marketing strategy system in place, it's job is to support your business and enable you to get maximum ROI by working smarter, not harder.

    This program was created to give you the confidence to succeed TENFOLD. The P.L.A.N. Project eliminates all of the "information dumps" you have been bombarded with.

     

    It's combined my years of experience and expertise in corporate, working with small businesses and entrepreneurs to create and build strategies which are easy to understand, provides step-by step guidance on how to implement

     

    It's mission is to get you focused on what's important: The Fundamentals Of Marketing - Simplified

     

    Here are just some of the shifts you can expect when you gain influencer level

     

    • Other industry leaders start to approach you for collaborations, interviews and opportunities.

    • Your community are crazy about your content and are excited to see what you create.

    • Your social media bios get stalked and followed (in a good way) as people want to know more about you.

    • You start to get recommended as ‘the go-to person’ as you are etched in the minds and hearts of your wider audience. And...

    • Clients are attracted to you and want to work with you.

     

    Here's what's inside the P.L.A.N. Project

    MODULE ONE:

    Defining your goals in your business 

    How to secure your success, even after you are finished with this course, in this module we are going to address goal setting. 

    • How to avoid the potential pitfalls that prevent you from creating strong goals which keep you motivated
    • Setting your unique business goals to create your unique strategy to support your targets. 

    MODULE TWO:

    Customer avatar and creation

    Define who you are, your current skills, strengths and how best you can show up each day whilst keeping who you want to serve instead of trying to be everything to everyone.

     

    We want to focus on the skills and the experience that you already have to position you of being able to sell more authentically and with ease. 

    • Who YOU are and why potential customers should buy from you
    • Your business values, mission and vision – Why your business exists
    • Crafting your dream client that makes you feel excited to serve.
    • Your power statement – What is your unique selling point (USP)

    MODULE THREE:

    Your products, solutions and services

    How to focus on aligning your solutions to what your client ACTUALLY needs...all the while serving their wants and desires.

    • Nailing how to confidently communicate how you hold the solution to your potential clients’ problems
    • Outlining you Hallmark Signature system
    • Creating your captivating lead magnet that your audience can’t ignore…

    MODULE FOUR:

    Lead Traffic Control

    Understanding the different types of leads we can command in our business when attracting our ideal clients online.

     

    There is no "official" exercise other than to watch the video (link in the workbook below) and have a bit of a think about the types of lead generation you may want to use for your business.

    • Identifying different types of traffic and when to unleash them
    • Long term vs short term activities and how to make them work for you.

    MODULE FIVE:

    Traffic driving activities

    Things ramp up a notch and looking at traffic driving activities.

     

    There are several ways you can drive traffic to your brand online, and to understand each one of those is key to your business thriving.

     

    We are going to take a look at a few of those and get started with content building. Your content is key to building trust with your audience and establishing you as an authority in your field.

    • A look into list building; why this is important and how to grow your assets effectively.
    • The ‘stress-free’ way to build content that connects to your audience fast!

     

    MODULE SIX:

    Advanced visibility and action

    Fact: The BIGGEST killer and why a lot of businesses fail is the fear of taking action, or making excuses as to why things have not happened.

     

    You're in control. You're here because you chose to win. And part of winning is to work smarter instead of harder.

     

    Right now, it's never been easier to be an entrepreneur. Ideas will always remain dreams until we do something about it and make it a reality.

    • How to leverage some of the fastest ways to grow your visibility organically and boost your business, both online and offline.

    MODULE SEVEN:

    Dominate your space and stage

    Too often, small business owners struggle with social media marketing. And it usually boils down to one of two things

     

    1) Not knowing enough about their audience to make meaningful connections

    2) Not being visible on the RIGHT platform. 

    In order for marketing to be successful, you need to deliver the right message, at the right time, and the right place.

     

    Understanding the platforms, how to get the correct leverage plus knowing how to correctly audit where you hold court is vital.

     

    The space of digital marketing moves at lightning speed. And if you are always a step ahead, you can pivot just as fast.

    • How to be selective and decide which online platform is the best for you

    • Staying ahead of trends and remaining proactive in the fast-paced world of digital

    MODULE EIGHT:

    Content that converts

    Where a lot of entrepreneurs fall foul is that they write their content geared to be all about them.

     

    Whilst the entrepreneur may be riveting and interesting, the customer does not care about that.

     

    You need to be crystal clear about your solution and how it can benefit your potential client by placing yourself in their shoes and inviting them to take what you have on offer.

     

    This also means stepping up and being a leader in your space. No time for hiding!

    • The 3 C’s: Vital for understanding WHAT makes marketing powerful

    • Tap into your audience’s brain to leave them thinking “wow, they really read my mind!”

    • Creating your own powerful storytelling framework with ease

    MODULE NINE:

    Building relationships and KLT

    The days of hard selling and switch and bait techniques no longer work.

     

    Audiences are savvier online and expect businesses to be transparent and authentic.

     

    Whether you have a service or product-based business, it's repeat business which yields the most profit.

    • Learn how to go from ultimately meeting complete strangers online, to turn them into friends, and then into clients

    • Going that extra mile – delight your customers so that they turn into your raving fan base which buys from you time and again

    MODULE TEN:

    Funnels and nurture sequence

    I'm sure you have heard of the saying "leaving money on the table". This module embodies this.

     

    We are going to take a look at how you ultimately bring your audience through a journey of your opt-in to being encouraged to take that next step in working with you in a way that feels natural and positions you as the obvious choice to invest in.

     

    This is where we turn your funnel flop to fabulous! The best part; set it up once and it runs itself.

    • How to identify when your product springs a leak, and how to fix it once and for all

    • Plan your own email sequence that floods your funnel with new prospects

    MODULE ELEVEN:

    Nurturing your community

    The beginning of the journey of where great things happen.

     

    You have all the foundations in place, now what?

     

    The start of the customer journey and where they end up depends on having certain touchpoints in place.

     

    We can leverage this to give a real experience where you can foster relationships which lead to the initial, then repeat purchases (which helps with your profit bottom line) and ambassadors to your brand.

    • 360 Nurture systems – how to position value around your brand so that audiences stick with you for longer.

    BONUS MODULE:

    Authority List Building With Challenges

    Surprise!

     

    Here is the lowdown on how I managed to get a bumper income of £19,700, by using a challenge!

     

    I give you a step by step guide on how to run your very own profitable challenge. 

    A Bold Promise

     

    I stand behind my programs and I guarantee that you'll love it.

    If for any reason you're not 100% satisfied just email me and I'll refund your money back.

     

    What Others Have To Say

    I managed to sign up TWO new corporate clients at one of the biggest publishing agencies in the world as well as secure a speaking engagement!

    The genuine access to Sheryl and not feeling like a dot in a funnel once I had paid my money made all the difference.

    Rosalie Audoin

    Founder of Dielle UK and Flat Out Social

    I have had sales and business coaching previously, but was missing the know how on digital strategies.

     

    This does exactly what it say on the tin, a lot of other programmes I have been on have not delivered on their promises.

     

    During my time I was able to get clarity on who I serve and getting my systems/strategies into place.

     

    I would Absolutely 1000% recommend with out a doubt.

    Tiffany Charters

    Owner and Coach  at Tiffany Charters - The Ambitious Mum's Coach

    I knew signing up was a no-brainer and would help me and my business immensely.

     

    Having Sheryl as the coach and mentor is second to none. Her knowledge of the digital and online space is phenomenal. She will happily share what she knows as she genuinely cares and wants to see you succeed.

     

    The P.L.A.N Project is a one-stop solution to build your business in one immense package. There isn't a premium option with extra information that you don’t get here. You can build your business from the ground up with this programme.

    Janette Miller

    Founder and Owner of Janette D Miller - Personal Stylist & Image Consultant

     

    The biggest moment for me was an "ah-ha" that led to a deep foundational clarity - it held me back and once we uncovered it, I was unstoppable! 

    Nothing is left out. All we would need is in the training. I've even recommended the P.L.A.N. Project to a friend!

     

    This is a fully comprehensive program with a trusting and compassionate leader who is committed to seeing her students succeed.

    Patty Rose

    Founder or PattyRose.com - Creative Business Strategist

    Frequently Asked Questions

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